Owner and founder of bente
Nicole Kreuz

My passion for rug collecting started twelve years ago, buying for myself, then my family and friends. I started Bente in 2020 and have been on fire since. Maybe my love of design which led me to rugs (Thanks Emily Henderson!) or maybe my fine art degree or the love of a good story, who knows.   

As the mom of two young kids I understand the importance of durability, and these rugs were literally made to last. I can’t stand things that don't; Bachelor engagements, naptime, Summer Fridays, and cheap machine-made rugs. 

Our rugs were made decades ago, on looms, by hand. The rugs have a story, a history. They are imperfect, it’s what makes them so special. I gravitate toward more geometric, tribal or village rugs, for me, they have more character. These rugs are works of art, they are beautiful and timeless and will be beautiful and timeless in 50 years when our refrigerators are ordering our groceries and robotic earthworms are gobbling up our garbage.

My goal is to make rug shopping easy and enjoyable. It doesn’t matter if you know the difference between low and medium pile, Caucasian and Oushak, or Timothy Olyphant and Josh Duhamel. I can help with that, you just worry about choosing a rug that brings you joy.